What if customer support could be the secret weapon in your arsenal for product innovation? Join us as we chat with Elyse Mankin, who takes us on a journey from her marketing roots to becoming a pivotal figure in customer support. 

We promise you'll discover how integrating support and product teams can revolutionize your approach to customer feedback and drive meaningful change. Elyse shares her invaluable insights on the evolving landscape of support, especially with the rise of AI, and how these advancements provide new opportunities for teams to focus on impactful work.

Building solid relationships across your organization is key, and Elyse underscores the importance of understanding customer feedback to inform product development. You'll learn how individual issues can reveal broader trends and how effective communication with other departments can lead to scalable solutions. Regular check-ins with key partners, like product managers, ensure alignment and maximize the effectiveness of support initiatives. This episode is packed with strategies for fostering a culture of curiosity and openness, allowing your team to experiment and innovate without fear of failure.

Transparency and effective communication are at the heart of enhancing the support experience. Elyse discusses the power of showing customers that their feedback is valued, which can significantly boost trust and engagement. We'll explore the crucial role of support teams as both product experts and problem solvers and the importance of cross-functional collaboration. Empowering support teams with autonomy and ownership, celebrating their successes, and embracing change are all vital components in driving innovation and achieving positive outcomes. Don't miss out on these game-changing insights that can transform your support strategy and elevate your product development process.