Personal RVA

Articulate your value, choose your future

I didn’t expect that trying to organize my professional life would lead me to a deeper understanding of myself, but that’s exactly what happened. What started as a project to create clarity around my work roles quickly turned into an exercise in personal alignment. By focusing on my core values—what really drives me—I realized that the key to success isn’t just about finding the right position, it’s about finding the role where I can truly thrive.

That’s how the Role & Values Alignment (RVA) framework came to be. It’s a way to cut through the noise, get clear on what matters most to you, and match those values with your ideal role.

When you articulate your value, you choose your future.

This process helps you shift the conversation from just fitting into a role to finding the place where you can do your best work and make the greatest impact.

Core Vision

To guide individuals and organizations in aligning values with long-term success, helping people thrive in roles that resonate with who they are. My goal is to foster transformation through personal empowerment, leadership, and values-driven growth.

Purpose Statement

To help individuals and teams align their professional goals with their core values, providing actionable strategies to create fulfilling careers and sustainable growth. My focus is on empowering others to find the roles and environments that bring out their best.

Core Values

Empowerment Through Action

I believe in empowering individuals to take bold actions that align with their personal values and professional goals. By creating environments where people feel supported and confident, I help unlock their potential and drive meaningful change.

Intentional Strategy

Every decision I make is driven by purpose and precision. I focus on aligning actions with long-term vision and values, optimizing experiences for both individuals and organizations. Data and intuition guide me in crafting strategies that foster growth and clarity.

Kindness as a Leadership Strategy

I lead with kindness, understanding that empathy and respect are not just values but essential strategies for success. Building strong relationships through kindness elevates the experience for everyone—employees, leaders, and customers alike.

Collaborative Leadership

I believe the best solutions come from diverse perspectives and seamless collaboration. I foster environments where teams work across boundaries, ensuring that individual values and customer needs drive business decisions and unlock the potential of every team member.

Core Focus

My core focus is on helping individuals and organizations identify their strengths and values, then create actionable, strategic plans to align those with their daily work. Through coaching, consulting, and leadership development, I guide clients in making intentional decisions that drive both immediate progress and lasting impact, ensuring growth is aligned with who they are and where they want to go.

10-Year Target

Achieve global recognition as a leading authority in career development, CX, and leadership. Grow a highly engaged community of professionals and organizations looking to me for mentorship, insight, and strategies that drive individual, customer, and employee success.

1-Year Action Plan

Career Coaching: Coach at least 5 individuals using the RVA structure to help them leverage their strengths.

Public Speaking: Secure and deliver 10 keynote engagements focused on CX, leadership, and empowerment by the end of the year.

Podcast Growth: Expand Epochal Growth's audience by 50%, delivering high-value content to professionals and leaders exploring workplace transformation.

Mentorship Program: Develop and launch a structured mentorship initiative, impacting future leaders with a focus on career development and CX leadership.

ElevateCX Expansion: Lead the ElevateCX restructure and expansion, organizing events, hosting biweekly Masterclasses, and growing engagement.

    • Goal: Continue building influence in the leadership and career development communities through organic, values-driven content creation.

    • Key Milestone: Increase LinkedIn engagement and YouTube views by 50%, focusing on content that resonates with career professionals and leaders.

    • Metric: Ongoing growth in social media followers and steady engagement from your target audience.

    • Goal: Expand the Epochal Growth podcast audience and broaden the topics to include leadership, career transitions, and personal growth.

    • Key Milestone: Increase listenership by 30–50% and feature leaders from at least 5 new industries outside of CX.

    • Metric: Reach 50,000 total listeners and receive consistent invitations from industry experts for guest appearances.

    • Goal: Become a sought-after speaker at leadership and career development conferences.

    • Key Milestone: Deliver 5–7 keynote speeches annually, establishing a reputation for thought leadership in CX, leadership, and personal growth.

    • Metric: Grow conference invitations and audience engagement over the next three years.

    • Goal: Build a career coaching program that helps professionals in transition find roles aligned with their values and strengths.

    • Key Milestone: Work with at least 20 clients, leveraging the RVA framework to help them achieve personal and professional growth.

    • Metric: Clients report measurable career advancement and fulfillment within their chosen fields.

    • Goal: Establish a mentorship program for professionals at various stages of their careers.

    • Key Milestone: Mentor 50–75 individuals over three years, offering career guidance and leadership development.

    • Metric: Implement a structured mentorship framework with measurable outcomes for mentees.

3-Year Goals & Key Milestones

Ideal Role

I seek to empower individuals at pivotal moments in their careers—whether they are navigating a career transition, stepping into leadership roles, or looking to rediscover and leverage their strengths. My ideal clients are those who are ready for change and need structured guidance to optimize their personal and professional growth. Using the RVA framework, I help provide the clarity and strategy needed for them to not only achieve their goals but to exceed them, aligning their values with their future success.

Proven Impact

    • 313,200% LinkedIn engagement increase, with a 73,428.9% rise in impressions and 87.3% growth in followers achieved in under six months through organic, self-driven content creation.

    • 7,000+ monthly YouTube views, amplifying your influence and thought leadership across industries by engaging a diverse audience.

    • Epochal Growth podcast reached an international audience, featuring leaders from global companies like Zapier and Placer.ai, fostering an inclusive and empowering platform for CX and leadership conversations.

    • Mentored 30+ professionals, helping them grow into influential leaders in their fields, demonstrating the tangible impact of leadership and empowerment on personal and professional development.

    • Empowered over 100 team members through mentorship, strategic leadership, and continuous professional development, cultivating high-performing teams capable of driving business results.

    • Served as a public speaker and thought leader on CX empowerment, inspiring leaders and teams globally to embrace innovation and operational excellence in their customer support models.

    • Built cross-functional collaboration that brought customer insights into product development, sales, and marketing, ensuring that customer-centric strategies were integrated into all business functions.

    • Tripled contract revenue at DNSimple over two years by fostering strategic partnerships, leading to long-term business growth and success.

    • Zero churn for all enterprise accounts managed, demonstrating a deep focus on customer retention and long-term relationship building.

    • At Abcam, drove a 97% first-time response rate under 24 hours, with an NPS over 90, highlighting the role of CX in accelerating customer loyalty and revenue growth.

    • Successfully launched a new website in under two months of joining company, post-acquisition, increasing user engagement and conversion rates, showing the ability to lead high-impact projects with tight deadlines.

    • Currently leading a two-tier restructure at Abcam that optimized the balance between self-service for 80% of customers and white-glove service for high-value clients. This model directly increased operational efficiency and revenue generation.

    • Implemented an internal knowledge matrix at DNSimple that prevented information silos and significantly improved team efficiency and cross-functional communication, reducing support volume by 30% and resolution time by 20%.

    • Developed a comprehensive customer experience framework that streamlined service delivery, leading to an 80% boost in operational efficiency and enabling scalability within growing organizations.

    • Leveraged AI and data-driven insights to align customer support efforts with company objectives, improving decision-making processes and enhancing productivity.

    • Customer Experience Advocate: Championed the use of AI and data analytics to provide deeper insights into the customer journey, influencing CX strategies that drove customer satisfaction and loyalty.

    • At DNSimple and Abcam, transformed customer support teams into strategic business drivers, ensuring their voices were heard at the executive table and using customer feedback to fuel innovation and product improvements.

    • Leveraged a customer-first approach to consistently exceed customer satisfaction benchmarks, ensuring high NPS scores and delivering exceptional customer experiences.

  • Individuals responsible for leading customer support teams, seeking practical strategies and mentorship to improve customer experience and team performance.

  • Business leaders looking for expertise in building scalable, customer-centric operations, with an emphasis on CX integration into broader business strategy.

  • Event professionals seeking keynote speakers with proven expertise in CX, leadership, and empowerment, capable of inspiring and delivering actionable insights.

  • Emerging leaders and CX professionals seeking guidance, professional development, and career mentorship to fast-track their leadership journey.

Target Market

  • I help individuals and organizations unlock their full potential by aligning their vision, values, and actions through the RVA (Role & Values Alignment) framework. Unlike traditional coaching models, RVA provides a personalized, actionable roadmap that empowers clients to take control of their career transitions, leadership growth, and personal alignment. With RVA, clients achieve clarity, purpose, and results that go beyond the typical coaching experience.

    Key Differentiators:

    • Personalized Clarity: The VTO helps clients define not just professional goals but also align them with personal values, creating a balanced approach to growth.

    • Structured Framework: The VTO offers a clear, step-by-step process for setting long-term goals and breaking them down into actionable short-term plans.

    • Proven Success: Backed by real-world results and measurable impact, the VTO helps clients achieve personal clarity, professional growth, and operational improvements.

    • Leadership Focus: The VTO doesn’t just apply to career growth but also provides leaders with a framework to optimize their teams, align their actions with company goals, and drive business results.

  • My strategies create real, measurable engagement. I’ve driven a 313,200% increase in LinkedIn engagement, a 73,428.9% rise in impressions, and 87.3% growth in followers—organically. This impact reflects my ability to deeply connect with professional audiences and deliver content that resonates, drives action, and builds communities.

  • With over 20 years of hands-on experience in customer experience (CX) and leadership, I deliver practical, data-driven strategies that elevate both customer and employee experiences. My track record in building high-performing teams, driving operational excellence, and creating scalable systems positions me as a trusted expert in the CX landscape, known for turning vision into reality.

  • As a speaker, podcast host, and mentor, I inspire leaders and teams to embrace growth and innovation. Through keynote speaking engagements, the Epochal Growth podcast, and structured mentorship programs, I empower professionals to break through barriers and drive success in leadership and CX.

Unique Value
Proposition (UVP)

What is the RVA?

The RVA (Role & Values Alignment) framework is a transformative approach designed to help individuals and organizations align their values with their professional goals. By emphasizing personal clarity and actionable strategies, RVA empowers clients to navigate career transitions, enhance leadership effectiveness, and achieve sustainable growth.

How Do I Use the RVA?

The RVA framework isn’t just a concept I share—it’s a foundational tool that guides my own life and work. My personal RVA keeps me centered on empowering individuals, crafting meaningful content, and fostering growth in both my professional and personal endeavors. It helps me prioritize my goals and stay aligned with my core values, whether I’m mentoring professionals or leading teams.

Ready to gain clarity and align your goals?